Berlin calling for global tech player Impact with appointment of new team

Publish Date:  October 15th, 2020

Impact, the global leader in Partnership Automation and catalyst for the new Partnership Economy, recently announced the opening of a new German office based in Berlin. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimization and payment processing for enterprise partnerships. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and the Berlin opening marks the thirteenth office worldwide.

The move coincides with the appointment of Felix Schmidt as Country Manager for the DACH region. Schmidt commented: “Impact has created a game-changing SaaS platform which enables advertisers to leverage high-quality partnerships, globally, at scale. Having worked for a number of years in the affiliate industry I’ve seen many attempts to provide the full picture in this way but the level of insights, reliability and effectiveness that Impact’s Partnership Cloud offers is unique. I’m more than convinced that our platform will help DACH advertisers to unlock the growth potential of partnership automation for all partnership types. Germany is the fifth largest consumer market globally and brands have been harnessing the power of partnerships over the last 12 months and this is timely for us to be launching in this strong and innovative market.”

When asked why Impact selected Berlin over other potential locations, Schmidt responded: “Berlin is teaming with burgeoning digital talent. We’re in the business of creating partnerships and Berlin is the place to find the most exciting and most innovative new technology companies.”

In his previous role, Felix successfully established the Webgears Group as a whitelabel provider for savings across three markets: Germany, the UK and the US. He also designed a performance-based commerce content strategy for media houses in order to generate new revenue streams and prove incremental value in affiliate marketing – most famously for Germany’s largest newspaper, which resulted in revenue gains of over 500 percent in two years.

Florian Gramshammer, MD EMEA, Impact added: “We are delighted to continue our growth in EMEA with the Berlin office marking a significant milestone for Impact. We see huge potential for the region and Felix is the ideal fit to lead the business forward. Felix is the ultimate performance marketing specialist and his strategic know-how in this area will undoubtedly help us to get the message of Impact’s unparalleled offering out to this crucial market.”

Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. The company recently announced the acquisition of leading influencer marketing platform ACTIVATE in addition to a raft of new client wins in Q2.

Felix’s contact information: [email protected]