News from Berlin – Q4, 2021
Publish Date: May 3rd, 2022
U.S.-based Liftoff, a mobile app marketing platform, establishes a Berlin Office!
Liftoff, an independent mobile ad network from Redwood City, CA has expanded to Europe via Berlin, Germany.
The Berlin office will better support its quickly growing client-based in the DACH Region. Liftoff has experienced a very successful year by additionally merging with another top-ten mobile ad network (Vungle, San Francisco, CA).
Liftoff is responsible for at least two billion ads a day across more than a half a million apps out there. We asked Bastian Winterkemper, Liftoff’s Head of Sales in Germany about Liftoff’s decision and were able to gain more insights about the relevance of this strategic step.
“The ecosystem of Berlin is growing fast so we wanted to have a finger on the pulse of this development. Besides of that, we already had a big existing customer list there and needed to be closer to offer best-in-call service,” says Bastian.
With these decisions, Liftoff wishes to accelerate their vision to become the attention of businesses that rely on mobile apps at first hand. Berlin is a great starting point for that, because:
“It is the tech center of Germany with most of Liftoff’s clients based there. We talk about mobile centric businesses, such as Delivery Hero, Wooga, Lovoo, Kolibri and a lot others.”
The BBO also talked with Bastian Winterkemper about the possible side effects of the BREXIT on services and businesses like Liftoff. Hiring talent and finding space became much more difficult in London compared to Berlin, but they are hiring regardless of location across their office locations.
“Even though Russia is a big market and the access to Russian speakers is much easier in Berlin, than somewhere else.”
Bastian is 100% certain that AdTech is thriving. In Germany, a growth of 19.4% is expected and a lot of innovation coming up driven by artificial intelligence and other AdTech improvements. That is an outlook, which attracts many players in the field.
We thank Bastian Winterkemper for his insights. For more information please contact:
Liftoff’s Head of Sales in Germany